Partnering Leadership 106 How Chick-fil-A Became an Iconic Brand with Chick-fil-A’s former Chief Marketing Officer Steve Robinson | Partnering Leadership Global Thought Leader
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Steve Robinson, former executive vice president and chief marketing officer of Chick-fil-A. Steve Robinson shared lessons from his decades-long experience leading marketing at Chick-fil-A, including stories from his book Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken built an Iconic Brand. In addition, Steve Robinson shared what made Chick-fil-A culture and marketing unique and continues to help the brand differentiate in a competitive market.
Some highlights:
-The importance of hiring the people who fit the organization’s culture and value
-How Steve Robinson come up with the Blue Ocean Strategy and its vital role in the successful branding of Chick-fil-A
-The impact of the leadership of Chick-fil-A’s founder, Truett Cathy, on the organization’s culture
-Lessons that Steve Robinson learned on the 2-million dollar mistake
-Steve Robinson shared marketing and business insights in building a brand that people cannot live without
Also mentioned in this episode:
-John Rossman, author of The Amazon Way book series (Listen to John’s episode on the Partnering Leadership Podcast here)
-Truett Cathy, founder of Chick-fil-A
-Dan Cathy, CEO of Chick-fil-A
-Jimmy Collins, former president of Chick-fil-A
Book by Steve Robinson:
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
Book Resources:
The Last Lion: Winston Spencer Churchill by William Manchester, Paul Reid
Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
Built to Last: Successful Habits of Visionary Companies
The Bible: Book of Proverbs, Psalms, Ecclesiastes, Joel
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