Zefr provides brand suitability targeting and measurement to advertisers with big investments across walled gardens - specifically YouTube, Meta and TikTok. CEO Rich Raddon talks about the company’s products, service models, competition, road map and more.

For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0g

The full version of this episode is available at http://www.marketecturepod.com .

Visit Marketecture.tv to join our community and get access to full-length in-depth interviews.

Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.

Copyright (C) 2022 Marketecture Media, Inc.

Learn more about your ad choices. Visit megaphone.fm/adchoices