Are You Search Result Ready? Ann Minooka on GEO & the LLM Buying Future

What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?

Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.

If you’re a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don’t want to miss.

Watch the full episode to hear Ann’s insights on positioning, growth, and preparing for the next era of agentic buying.

Key Moments: 

• 00:00: Who Is Ann Minooka, CMO Of Synopsys? 
• 03:00: The Era of Pervasive Intelligence
• 06:30: Shifting the Brand Narrative
• 10:00: Storytelling & Positioning Playbook
• 14:00: Measuring Marketing Impact
• 22:00: Preparing for the AI & LLM Agentic Future
• 25:00: Content & Storytelling in a Technical Space
• 32:00: Advice for New Marketing Leaders
• 36:00: Rapid-Fire Marketing Questions

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.