The Economics of Everyday Things Girl Scout Cookies (Ep. 2 Replay)
Aug 21, 2023
Explore the sales strategies and revenue generation of Girl Scout Cookies. Learn about Katie Francis, the record holder for cookie sales and the dedication involved. Discover the intense competition among parents and the evolution of cookie sales. Delve into the challenges, controversy, and financial risks faced by the Girl Scouts. Discover the benefits of selling cookies, gaining confidence, and developing entrepreneurial skills.
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Cookies Are A Massive Seasonal Economy
- Girl Scout Cookies sell about 200 million boxes annually, roughly one box per adult in the U.S.
- The $800M proceeds flow to bakeries, national royalties, councils, and local troops, funding most troop activities.
Record-Breaking Seller's Spreadsheet Strategy
- Katie Francis began selling at age 10 and used prize incentives to scale rapidly.
- She eventually sold 180,000 boxes across her career, breaking national records and earning scholarships.
Plan Daily Targets And Sales Routes
- Break big goals into daily and hourly targets to reach large sales objectives.
- Map routes: start office buildings, then businesses, then restaurants to maximize contacts.