The Storypowers Podcast Storytelling to Grow Your Audience with Parker Worth
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Feb 19, 2024 In this lively conversation with Parker Worth, a social media storyteller and entrepreneur, discover the secrets to engaging storytelling that grows audiences. Parker discusses the importance of transformation stories, sharing strategies like the impactful 'I was / I am' exercise. The duo also tackles the challenge of idea generation, emphasizing concise micro-stories for social media. With insights on adapting content across platforms and maintaining a proven post library, Parker offers practical tips to elevate your storytelling game.
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Research Where Problems Are Asked
- Do research where your audience asks questions (Quora, Reddit, Facebook groups) to find their real storytelling problems.
- Use recurring comment problems as direct product opportunities because they prove market demand.
Finding Stories Is The Primary Bottleneck
- People mainly struggle with finding story ideas first, not with editing or structure.
- Giving people ways to find stories unlocks all other storytelling advice.
Borrow Credibility, Then Show Transformation
- Do 'borrow credibility' by writing stories about known people/brands to attract attention early.
- Then prioritize transformation (I was / I am) stories to build trust and repeatable identity.