88. Beyond isolation: Harmonizing products in a design ecosystem with JJ Rogers at Watermark
Oct 26, 2023
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Join Chris Strahl and JJ Rogers as they discuss harmonizing products in a design ecosystem. They explore integrating new products, adopting a design system in existing products, harmonizing products in M&A scenarios, challenges and benefits of design systems, and the role of design systems in bringing innovation.
The integration of products from different design systems requires evaluating their user experience and identifying areas for improvement and opportunities for integration with other products in the suite.
Acquiring products without their own design system provides an opportunity to apply the existing design system, allowing companies to create a consistent experience across their suite of products and provide added value to end-users.
Deep dives
Harmonizing Products with Different Design Systems
When integrating products from different design systems, the first step is to evaluate the existing product and its user experience. The focus is on identifying areas for improvement and opportunities for integration with other products in the suite. The goal is to provide more value to users by integrating features and workflows. Consistency in menu structures and larger layouts is important to create a unified experience across products. The design system plays a significant role in this integration process, providing guidelines and standards for visual language and accessibility. Although it can be a challenge to adopt the design system in acquired products, the long-term benefits in terms of efficiency, consistency, and improved user experience make it worth the investment.
Adopting the Design System for Acquired Products
Acquiring products that do not have their own design system presents an opportunity to apply the existing design system to improve their interfaces. The process involves evaluating the current state of the product and making decisions on what components and layouts can be adopted. Initially, basic elements like typography and color can be integrated, but fuller adoption of the design system requires a dedicated designer who ensures consistency with the established guidelines and standards. By adopting the design system, companies can create a consistent experience across their suite of products and provide added value to end-users.
The Benefits and Challenges of Design System Adoption
Design systems offer numerous benefits, including brand consistency, accessibility improvements, and efficiency in design and development. By aligning acquired products with the design system, companies can create a unified suite of products that feel consistent and familiar to users. However, the adoption process can be challenging. It requires overcoming historical success without a design system and addressing various hurdles during the integration process. The main challenge lies in convincing stakeholders of the value and return on investment of the design system. Demonstrating increased efficiency, improved usability, and the ability to integrate innovations and solutions from other products are key arguments in favor of the design system's adoption.
Join Chris Strahl and JJ Rogers, as they explore the challenges and triumphs of harmonizing diverse products at Watermark, highlighting how a harmonized ecosystem elevates user experience and ensures consistent design across all platforms.
JJ Rogers serves as Director of Product Design at Watermark, a software provider helping institutions engage educators and learners to improve institutional effectiveness, program quality, and student learning. He brings a wealth of experience from his work in design consultancies to the mergers and acquisitions space, creating a unified, holistic suite of products for 1700+ higher ed institutions.
Host
Chris Strahl is co-founder and CEO of Knapsack, host of @TheDSPod, DnD DM, and occasional river guide. You can find Chris on Twitter as @chrisstrahl and on LinkedIn.
Sponsored by Knapsack, the design system platform that brings teams together. Learn more at knapsack.cloud.
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