Fernando Aguirre: Chiquita Brands former CEO & Professional Baseball Owner

“Make every decision in your career on the basis of values and principles, and you will be successful.”

Fernando Aguirre is the former CEO of Chiquita Brands International, and currently a Professional Baseball Owner - as CEO of the Erie SeaWolves (AA affiliate for the Detroit Tigers), and Vice-chair of Myrtle Beach Pelicans (Advanced A affiliate of the Chicago Cubs). Fernando also owned a minority position in the Cincinnati Reds for 14 years before divesting in 2019. Fernando got his start at P&G - where he worked for 23+ years - during which he was President of P&G Brazil.

Fernando currently serves on several boards - some of which include CVS Health, Synchrony Financial, and Duke’s Fuqua school of business. He’s previously served on the boards of Aetna, Coca Cola, Levi’s, Univision, and USC’s Marshall School of Business. Fernando’s been active in the Coach K Center on Leadership and Ethic, the International Board of the Juvenile Diabetes Research Foundation, received the NFL's Hispanic Heritage Leadership award in 2011. AND - He was the first Hispanic CEO to participate in CBS’s Undercover Boss. In a spanning conversation of fantastic stories, get ready for some lessons learned across cultures, and around the world.