Creator Science #80: Lauren Hom – How turning your work into play turns into my clients and more opportunities
Nov 16, 2021
Lauren Hom, a vibrant designer and hand lettering artist, shares her journey from prestigious agency work to a fulfilling freelance career. She discusses how embracing playfulness in her art has not only led to personal joy but also attracted new clients. Lauren reveals her Instagram growth strategies, fueled by community engagement and authenticity. She reflects on her unexpected path to publishing and the importance of balancing passion projects with client work, ultimately emphasizing creativity as a source of opportunity.
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Dream Job Disillusionment
- Lauren Hom landed her dream job at BBDO New York right out of college.
- Within six months, she became disillusioned with the long hours and sporadic schedule.
Worst-Case Scenario Analysis
- Lauren realized she could try freelancing because the worst-case scenario wasn't that bad.
- If freelancing failed, she could return to advertising with her degree and portfolio.
Avoid Binary Thinking
- When considering big changes, avoid binary thinking (success or failure).
- Break down potential outcomes into smaller, less intimidating steps.