Creator Science

#80: Lauren Hom – How turning your work into play turns into my clients and more opportunities

Nov 16, 2021

Lauren Hom, a vibrant designer and hand lettering artist, shares her journey from prestigious agency work to a fulfilling freelance career. She discusses how embracing playfulness in her art has not only led to personal joy but also attracted new clients. Lauren reveals her Instagram growth strategies, fueled by community engagement and authenticity. She reflects on her unexpected path to publishing and the importance of balancing passion projects with client work, ultimately emphasizing creativity as a source of opportunity.

59:11

Creator website

Episode guests

Lauren Hom

AI Chapters

Episode notes

Intro

3min

From Agency to Freelance: A Creative Journey

19min

From Playfulness to Published

13min

The Realities of Publishing: Insights on Authors' Journeys

2min

Growing Through Engagement: A Social Media Journey

9min

Balancing Passion and Professional Commitments for Creative Fulfillment

5min

Embracing Play in Creative Work for Greater Success

2min

Lauren Hom is a designer and hand lettering artist based in Detroit (formerly New York & Los Angeles).

Lauren is known for her bright color palettes and playful letterforms. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the Webby Awards.

Lauren is also the author of the popular blog and book Daily Dishonesty. She finds that she's happiest when creating; so, when she's not working, you can find her baking yummy things, selling your ex-boyfriend's tears, or putting bread on her head.

In this episode, we talk about Lauren’s experience getting (and leaving) her dream job, what she took away from her time at an ad agency, how she grew her Instagram account to 250,000 followers, and why her instinct to bring play into her work has helped her find new clients and new opportunity.

Visit Lauren Hom's website

Follow Lauren Hom on Instagram

Full transcript and show notes

***

RECOMMENDED NEXT EPISODE

→ #13: Cat Coquillette

***

WHEN YOU'RE READY

📬 Creator Science Newsletter

🚀 Get CreatorHQ (creator operating system)

🧪 Join The Lab (private membership community)

🧞‍♂️ Get a Personalized Offer