Where did all the customers go? Did the economic downturn really crush DTC? And what does that mean for e-commerce brands? (Especially ones who might not be considered a “necessity” product? In this episode of Brain Driven Brands, we dissect the basics of what it takes to survive an economic downturn as a brand, and why it all comes down to management of your customer’s psychological perception.

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CoHost: Nate Lagos

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Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

State of the Industry…Is DTC Dead??