Discover the journey of starting Juggle and how it was funded. Learn how a Central American company uses technology for employee communication. Find out how Juggle measures productivity gains and launched as a business productivity app. Explore the challenges of managing a remote team and the philosophy of fast hiring. Hear about the CEO's favorite online tool, sleep habits, advice for their 20-year-old self, and details about revenue, funding, team size, and platform purpose.
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Quick takeaways
Juggle, a workforce communication SaaS, used a volume seat based pricing approach to scale fast.
Juggle aims to address the need for efficient employee management tools among non-tech business owners in regions like Asia, Middle East, and Central America.
Deep dives
Building juggle to impact millions
Arun Kumar, the founder of juggle, launched the agency CapDysisoft 20 years ago but always aspired to build a product that could have a significant impact. With juggle, a platform for employee and client success management, the company has experienced rapid growth, going from almost no revenue a year ago to generating $100,000 per month. Arun initially invested $250,000 and has raised $2.3 million of a $3 million seed round. Despite currently burning $100,000 per month, Arun remains confident due to his ample runway. With a team of 24, including 15 engineers, juggle offers a solution to help businesses motivate, track, and measure employee engagement.
Juggle's target market: non-tech business owners
Juggle is primarily designed for non-tech business owners in regions like Asia, Middle East, and Central America. These business owners often lack the proper tools to efficiently manage employee efficiency, communication, and task force. Many rely on tools like WhatsApp and Telegram, which are not specifically designed for employee management. Juggle aims to address this problem by providing a user-friendly interface that caters to the non-tech savvy market. An example of a company in Central America using juggle is Bamboo, a construction and property management business with 200 employees. They previously relied on WhatsApp for employee communication.
Juggle's impact on productivity and pricing
Juggle aims to significantly improve employee productivity and offers reasonable pricing for its target market. Customers typically pay between $3 to $5 per user per month. The impact of juggle on productivity can be seen in companies like Bamboo, where a 10% increase in productivity can lead to a $200 gain per employee while paying a monthly fee of $5. Juggle measures productivity improvements by tracking tasks and efficiency. Through task reminders and an encouraging environment, juggle helps non-tech business owners manage and motivate their employees effectively.
Workforce communication SaaS spent $800k on MVP before 1st paying customer. Today they have 400 customers paying $700/mo for $100k in MRR. They relied on a volume seat based pricing approach to scale fast ($3-6/seat).
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