In this conversation, Pip and George from Hook & Irons Co discuss the evolution of businesses within the fire service community, and the challenges of entrepreneurship. They explore the importance of setting goals, the difficulty of delegation, and how skills from the fire service can translate into business success. The conversation also highlights the significance of mentorship and building relationships in business, as well as the courage it takes to start a new venture. George shares his experiences with Hook and Irons, emphasizing the value of community and collaboration among fire service entrepreneurs. He shares insights on work ethic, financial discipline, and the significance of community engagement through charitable initiatives. George also reflects on his future plans for the business, including the desire to delegate responsibilities and focus on creative aspects. In this engaging conversation, George and Pip discuss the joys of family life, the importance of creative pursuits for children, and the value of travel and cultural experiences. They share personal anecdotes about parenting, date nights, and the significance of connecting with loved ones through shared interests. The discussion culminates in valuable life lessons about giving back and trusting one's instincts. Because, what you do off the job, MATTERS!!!