A hit game doesn’t wait for user feedback until after publishing; a hit game integrates it during development. AppQuantum, a mobile free-to-play game publisher, collects that feedback. Whether through creatives testing, monetisation strategy, or by measuring session time, AppQuantum delivers user input at every stage of a game’s life cycle. In this episode, our cohosts, Peggy Anne Salz and Brian Baglow, sit down with AppQuantum’s Victoria Beliaeva (Head of Bus. Dev. and PR) and Alexey Gavrilov (Marketing Producer) to discuss how the international publisher uses a structural approach to boost games from every genre—from hyper-casual runner games to large-scale live-ops or RPG games. Victoria and Alexey reveal how AppQuantum increased one game’s monthly revenue from thousands to millions and why integrating marketing early in development is the best decision you can make for your game.

CHAPTER TIMESTAMPS

00:00 - Welcome Victoria and Alexey

02:39 - Fail small, fail fast, fail cheap

07:36 - How to tell if a game will be a hit

09:35 - What is the next big game feature?

13:24 - Test from the beginning

15:02 - Taking a game from thousands in revenue to millions

18:50 - The casual mobile game market in 2023

22:25 - Victoria and Alex's current and all-time favourite games

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S02 E25 AppQuantum’s Victoria Beliaeva and Alexey Gavrilov On How To Identify And Build A Hit Game