The Game with Alex Hormozi 21. Continuity Offer. Lifetime Upgrades. | $100M Lost Chapters Audiobook
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Nov 14, 2025 Explore the art of continuity offers and lifetime upgrades to enhance customer retention. Learn how gym launches evolved into successful licensing models. Discover the importance of providing ongoing bonuses to keep customers engaged and paying. Alex shares innovative strategies on how to structure and time these bonuses for maximum impact. From celebrating loyal customers to introducing fresh content regularly, the podcast dives into practical ways to drive long-term business growth.
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From Live Launches To Licensing And Continuity
- Alex describes converting gym launches into a $16,000 licensing product that paid back nearly twice its cost in the first 30 days for clients.
- He then created a bi-weekly continuity program delivering new money-making plays, which scaled revenue from $300K to $4M monthly.
Create A Continuity Product To Collect Recurring Cash
- Do build a continuity offer if your main product is a one-time sale so you get recurring cash to reinvest and pay yourself.
- Provide fresh, valuable content or plays frequently to give customers reasons to stay and justify reinvestment in growth.
Good Offers Start, Bonuses Make Them Stay
- A great front-end offer gets customers to start, but recurring bonuses are what make them stick long-term.
- Regularly adding bonus value on top of the continuity product extends customer tenure and lifetime value.
