What in the World

Does using AI impact the environment?

Jan 6, 2026
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INSIGHT

Generative AI Drives High Energy Demand

  • Generative AI uses far more energy than simple web browsing, sometimes over 33 times more per task.
  • Large, always-on data centres are the main drivers of that increased energy demand.
INSIGHT

Energy Comes From Giant Data Centres

  • The energy burden isn't from your phone or laptop but from massive data centres powering AI.
  • These facilities can span multiple football pitches and run 24/7, creating continuous electricity demand.
INSIGHT

Data Centres Are Globalizing

  • The US hosts nearly half of the world's data centres, but facilities are spreading globally.
  • New centres are appearing in Europe, Asia, India and Africa, shifting where energy and water impacts occur.
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