The HeyCreator Show Tim Stoddart & Ethan Brooks: From 0 to 150k+ Subscribers In 7 Months
Jan 16, 2024
Tim Stoddart and Ethan Brooks discuss how they grew The Milk Road newsletter from 0 to 150k+ subscribers in 7 months. They share content, growth, and monetization strategies. Tim breaks down the lead-gen industry and explores the concept of buying an existing online business. They also discuss investing in websites and lead generation, including challenges and potential growth opportunities.
AI Snips
Chapters
Transcript
Episode notes
Fast Growth Requires Product + Timing + Spend
- The Milk Road grew from 0 to 150k+ subscribers in under seven months by combining timing, content, and paid growth.
- Rapid audience scale required a strong product, social traction, and meaningful paid spend to accelerate growth.
Mascot Multiplies Brand Personality
- The Milk Road rebranded around a memeable mascot, the Milkman, to inject personality across content and sections.
- A single mascot simplifies voice, enables writer rotation, and boosts shareable meme content.
Rebrand Fast; Focus On High-Impact Elements
- When rebranding, focus on clarity: one color, clear content structure, and a memeable character rather than obsessing over small details.
- Ship a simple identity fast and iterate based on audience reaction.