The HeyCreator Show Tim Stoddart & Ethan Brooks: From 0 to 150k+ Subscribers In 7 Months
Jan 16, 2024
Tim Stoddart and Ethan Brooks discuss how they grew The Milk Road newsletter from 0 to 150k+ subscribers in 7 months. They share content, growth, and monetization strategies. Tim breaks down the lead-gen industry and explores the concept of buying an existing online business. They also discuss investing in websites and lead generation, including challenges and potential growth opportunities.
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Leverage Platform Features And Welcome Emails
- Use a newsletter platform built for growth (e.g., Beehive) and leverage built-in referral engines early.
- Treat welcome emails as community touchpoints with quick, fun questions to learn your audience.
Three Clear Paths To Newsletter Revenue
- Early monetization can be ads, paid front-end, or high-ticket backend; Milk Road started ads ~6 weeks in.
- Ad revenue scales when you control large, engaged audience segments and package inventory thoughtfully.
Validate Organically Before Buying Growth
- Don't benchmark small newsletters to rare, well-resourced breakout cases; aim for 10k organic before considering paid growth.
- Use paid only after validating product-market fit and retention at scale.