The Skinny Confidential Him & Her Show LoveShackFancy's Rebecca Cohen On How To Turn A Dream Into A Global Lifestyle Empire
Oct 16, 2025
Rebecca Cohen, founder and creative director of LoveShackFancy, shares her journey from a Cosmopolitan editor to the helm of a global lifestyle empire. She recounts the story behind her dream’s inception, fueled by a wedding dress and her mom's nostalgic sign. The conversation dives into using Instagram for brand storytelling, navigating challenges during COVID, and creating immersive retail experiences. Rebecca also discusses balancing motherhood with entrepreneurship and offers advice for aspiring founders to stay resilient and authentic.
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Origin Story Of LoveShackFancy
- Rebecca designed bridesmaids' halter dresses, hand-dyed them with her mom, and began selling after friends wanted them.
- The name LoveShackFancy came from her mom's vintage sign and the word "fancy" she loved from British editors.
Early Wholesale Breakthroughs
- Rebecca sold an eight-piece capsule to stores like Urban Outfitters, Bergdorf's, and Revolve after showing at sales showrooms.
- She learned production and fulfillment on the fly while launching the Shopify site and posting on Instagram.
Story First, Product Second
- Rebecca treats storytelling as the product's starting point and creative direction for collections and visuals.
- She envisions editorial shoots and platforms first, then develops product to match that story.
