Are you looking to build and scale your sales team? In this conversation, the CEO of Closers.io, Cole Gordon shares his experience getting into the marketing and sales world, and how he went from the worst to the best in this field. He also discloses why he defined himself as the sales team guy and what the biggest difference is between running an 8-figure business and a 7-figure business. Let’s dive in!

Cole is one of the top closers in the high ticket industry, having sold over 10 million in consultancy, coaching, and agency deals. Cole scaled his own consulting company to over eight figures in less than 18 months, and currently, he builds, trains, and consults the sales teams of hundreds of seven and eight-figure companies online through his company Closers.io

Key Highlights:

[00:01 - 11:32] Opening Segment

Cole shares his background and story

His freshman year at college

Cole’s experience with social skills books

How Cole ended up in the marketing and sales world

[11:33 - 20:45] Doing a Business!

Start taking massive action and follow a plan

Why Cole decided to make a sales program

Going from the worst to the best

Don’t choose the give-up path

[20:46 -31:43] The Growth-Mindest

The transition from entrepreneurial to entrepreneurship

Starting to do your own thing

Why Cole identifies himself as the sales team guy

Cole’s outlook on marketing and copywriting

[31:44 - 38:30] Why Are We The Number One?

The best thing about paid media

Reinforcing your position in the marketplace is vital

Familiarity brings trust

Why the Facebook platform makes a difference

[38:31 - 48:21] Closing Segment

The biggest difference between an 8-figure business and a 7-figure business

Making yourself, your clients, and your team rich

Want to connect with Cole? Head to closers.io, and scale your sales team!

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Tweetable Quotes:

“A business is really at the end of the day a system. You should always really not think about the revenues, but think about the system you’re building. ” - Cole Gordon

“The best networking tool is to become a person of value.” - Cole Gordon

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