How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®

Dec 24, 2024

In this engaging discussion, Rudy Mawer, host of 'Living the Red Life,' welcomes Ralph, who reveals how the Tier 11 Data Suite uncovered $2.4 million from a $500,000 ad spend. They dive into the vital role of long-term attribution tracking for high-ticket items, like the strategic offering of a free Botox injection. Ralph also addresses the challenges of managing data across various CRMs and the evolving complexities of marketing in 2024. This conversation is packed with insights for marketers navigating multi-channel strategies and those interested in maximizing customer lifetime value.

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ADVICE

Multi-Channel Buyer Journeys

Accept that multi-stage buyer journeys exist and track customer interactions.
Look for patterns and clues in the customer journey to improve marketing strategies.

ADVICE

Track Ad Spend with Software

Invest in attribution software like Wicked Reports when ad spend becomes significant.
It enables better decision-making and maximizes ROI by providing accurate tracking data.

INSIGHT

Data Discrepancies

Discrepancies exist between ad manager reports and third-party software data.
This difference highlights the importance of accurate tracking for informed decisions.

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Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.

Chapters

00:00 – The Starting Gate: Where Strategies Take Shape
00:05 – $500K Input, $2.4M Output: The Revenue Alchemy
01:56 – The Two-Step Secret: From Small Ticket to Big Wins
02:57 – Digital Detective Work: Tools That Reveal the Invisible
03:56 – MOBU Unlocked: A New Era in Ad Buying
04:24 – Rudy’s Red Pill: Marketing in 2025
05:41 – Chaos to Clarity: Multi-Channel Mastery
11:18 – The Attribution Game: Third-Party Tools Exposed
18:09 – Botox & Big Numbers: The Case Study Playbook
24:31 – The Crystal Ball: Marketing's Future Revealed
25:08 – Lessons from the Trenches: Ralph’s Business Playbook
30:31 – The Final Frame: Key Takeaways Locked In

LINKS AND RESOURCES:

Get started with business tools from Meta
AirSculpt
About attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads Manager
About Meta Ads Reporting
Tier 11 Jobs
Perpetual Traffic on YouTube
Tiereleven.com
Mongoose Media
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

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