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Perpetual Traffic
How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®
Dec 24, 2024
In this engaging discussion, Rudy Mawer, host of 'Living the Red Life,' welcomes Ralph, who reveals how the Tier 11 Data Suite uncovered $2.4 million from a $500,000 ad spend. They dive into the vital role of long-term attribution tracking for high-ticket items, like the strategic offering of a free Botox injection. Ralph also addresses the challenges of managing data across various CRMs and the evolving complexities of marketing in 2024. This conversation is packed with insights for marketers navigating multi-channel strategies and those interested in maximizing customer lifetime value.
36:47
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Quick takeaways
- Implementing long-term attribution tracking reveals hidden revenue opportunities, particularly for high-ticket items with extended sales cycles.
- Utilizing multi-channel advertising strategies enhances brand visibility and engages potential customers throughout their intricate buying journeys.
Deep dives
Enhancing Top of Funnel Advertising
Connected TV advertising presents a powerful strategy for reaching audiences without the hefty price tag of traditional ads like those during the Super Bowl. By using a combination of TV ads and display retargeting, businesses can effectively engage potential customers throughout their buying journey. This approach not only helps in initial outreach but also reinforces brand presence, leading to higher conversion rates over time. Practical tests reveal that companies utilizing this strategy have seen substantial improvements in audience engagement and revenue generation.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode