

How The Tier 11 Data Suite Pinpointed $2,304,177 in Lost Revenue for Airsculpt®
Dec 24, 2024
In this engaging discussion, Rudy Mawer, host of 'Living the Red Life,' welcomes Ralph, who reveals how the Tier 11 Data Suite uncovered $2.4 million from a $500,000 ad spend. They dive into the vital role of long-term attribution tracking for high-ticket items, like the strategic offering of a free Botox injection. Ralph also addresses the challenges of managing data across various CRMs and the evolving complexities of marketing in 2024. This conversation is packed with insights for marketers navigating multi-channel strategies and those interested in maximizing customer lifetime value.
AI Snips
Chapters
Transcript
Episode notes
Multi-Channel Buyer Journeys
- Accept that multi-stage buyer journeys exist and track customer interactions.
- Look for patterns and clues in the customer journey to improve marketing strategies.
Track Ad Spend with Software
- Invest in attribution software like Wicked Reports when ad spend becomes significant.
- It enables better decision-making and maximizes ROI by providing accurate tracking data.
Data Discrepancies
- Discrepancies exist between ad manager reports and third-party software data.
- This difference highlights the importance of accurate tracking for informed decisions.