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The CPG View

Ibotta Uncovered: Empowering Consumers, Transforming Advertising (Bryan Leach, Founder and CEO at Ibotta)

Jul 10, 2023
28:20

Your company has paid consumers over $1.4 billion while working with leading consumer packaged goods and retail clients. How do you balance the interests of both consumers and businesses, and what role does this app play in fostering a more equitable and transparent advertising ecosystem?

You’ve received recognition as a leading CEO including by Glassdoor.com, Denver Business Journal and ColoradoBiz. What is your approach to leadership, and how have your diverse educational experiences at Harvard, Oxford, and Yale Law School influenced your leadership style?

Ibotta has been successful in providing value to both consumers and retail and brand partners. How do you ensure that the platform's features and offerings cater to the specific needs of these diverse stakeholders, and what strategies do you employ to encourage long-term partnerships with retailers and brands?

As a two-sided platform, Ibotta must constantly innovate to remain competitive and relevant. Could you give us some insights into how your team identifies and addresses the evolving pain points of your retail and brand partners, and how these insights are translated into new features or improvements within the Ibotta app and web platform?

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