First Class Founders: Creators | Solopreneurs | Personal HoldCo How I Stacked 5 Growth Levers to Grow My Newsletter to 10,000 Subscribers
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Nov 1, 2023 In this episode, the host shares their personal journey of growing their newsletter to 10,000 subscribers. They discuss the five growth levers - organic content, partnerships, virality, performance marketing, and direct sales. They emphasize the importance of consistent content creation, gamification strategies, and offering incentives for sharing the newsletter. The speaker also explores the significance of expanding reach through targeted promotions and finding content market fit.
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Exponential Newsletter Growth
- Yong-Soo Chung grew his newsletter from 2,000 to 10,000 subscribers in just six months.
- This exponential growth was unexpected, exceeding the anticipated linear progression.
Five Growth Levers
- Focus on five growth levers: direct sales, partnerships, organic content, performance marketing, and virality.
- Apply the right lever at the right stage of growth.
Organic Content Growth
- Leverage free social media platforms for initial audience growth.
- Be transparent and build in public to connect with your audience authentically.