E56: Growing a newsletter is no cakewalk.
There's the initial phase where growth is slow, and every subscriber feels like a hard-fought battle. Not to mention, the emotional and physical toll of relentless hours, strategizing, and moments of utter despair and frustration. The market is crowded, and it's tough to stand out.
How do you gain traction and grow your newsletter?
In today's episode, there's no guest. It's just me (@YongSooChung) and you. It's intimate, personal, and raw. A solo flight into the heart of what it takes to make a digital business succeed. I'll share with you the strategies I applied, the mistakes I made, and the key insights that you can take away.
On today’s episode, you’ll learn:
- The Power of a Referral Program
- 5 Growth Levers of Digital Businesses
- Mastering the Art of Cross-Promotions
- How to Create Your Own Growth Flywheel
Let's get down to business!
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SPONSORS:
Castmagic - Enjoy an exclusive 30% discount for your first 3 months with the code FOUNDERS30.
GrowthJet - Work with a boutique third-party logistics provider (3PL) for your e-commerce brand that'll pick, pack, and ship your orders hassle-free.
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EXCERPTS:
Growth Lever Strategies for Digital Businesses: "The key is to know when to use which growth lever." — Yong-Soo Chung (04:14)
The Power of Incentives in a Referral Program: "Incentivizing your subscribers to bring in more subscribers is a great way to rapidly increase your subscriber numbers." — Yong-Soo Chung (20:34)
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LINKS:
Episode 28
Episode 44
JOIN: First Class Founders Premium Membership
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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:
- X
- Threads
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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
Episode you might like:
Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv
From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry
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