The GaryVee Audio Experience How Brands Can Create Real & Meaningful Connections with Consumers | Q&A w/ Facebook's Nicola Mendelsohn
Jul 30, 2019
Delve into the importance of brand authenticity and how it shapes genuine consumer connections. Discover how small businesses can leverage their founders' unique voices for impactful marketing. Hear insights on effective social media strategies, particularly around LinkedIn and Instagram. Explore the future of personal branding and the rise of voice technology in consumer interactions. Enjoy a fun rapid-fire Q&A that combines humor with essential lessons on creativity and connection in branding.
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Episode notes
Authenticity Is Relevance
- Brand authenticity is about relevance and adapting to different contexts, like a human.
- Brands must embrace multi-dimensionality instead of rigid, PR-approved messaging.
Results Over Awards
- Business results ultimately define successful brand communication, not just awards.
- Many award-winning campaigns fail to translate creative output into meaningful business outcomes.
Leverage Your Founder
- Small businesses should leverage their founder's personality, whether introverted or extroverted.
- Create lots of content for mobile-first platforms like Facebook, Instagram, and YouTube.