Reclaim Your Life Through Documentation - Troy Dean, Founder of Agency Mavericks

Troy Dean (Founder of Agency Mavericks) helps agency owners expand, get more time, and sometimes even leave their businesses successfully. The work they do generates between $50 - $100 Million per year for their clients. He’s also one of the founding members of Funnelytics.

Agency owners are often the most busy and stressed out entrepreneurs you’ll find, although it doesn’t have to be that way. Troy has identified that a lack of structure, processes and confidence is what leads to agency owners feeling stuck and unhappy, and all of that can be built out to help owners reclaim their time and energy.

Troy realized that agencies have a huge structural problem back when he was growing his own. When he started delegating work to his VA, he noticed that without proper documentation it was almost impossible to have them work autonomously. He started by creating videos, which would then be turned into workflow documents - and it worked great. Troy then started sharing these workflows with the Wordpress community, which is how he started gaining traction with his next ideal client profile. 

Tune into the full episode to learn more on how to master documentation and reclaim your time!

HIGHLIGHTS:

0:00 Intro

2:35 $50 - $100 Million/Year
5:00 How Agency Mavericks began 
7:22 Scale with confidence  
10:44 The real reason most agencies fail
14:08 Preventing distractions is key
16:42 You don’t need more leads
20:28 The paid discovery method
24:27 How much should you charge?

Connect with Mikael - https://www.linkedin.com/in/mikaeldia/

Connect with Troy - https://www.linkedin.com/in/troydean/