In this episode, psychologist Per Espen Stoknes discusses his book: What We Think About When We Try Not to Think About Global Warming.
Stoknes has developed a strategy for science communicators who find themselves confronted with climate change deniers who aren't swayed by facts and charts. His book presents a series of psychology-based steps designed to painlessly change people’s minds and avoid the common mistakes scientists tend to make when explaining climate change to laypeople.