In this episode, we’re talking to Justin Waldron, former 19-year-old co-founder of Zynga and current founder of Storyverse, a web3 venture aimed at bringing NFTs to life. Justin has also advised Dapper Labs, CryptoKitties, Decentraland, and Immutable (probably nothing).

Justin unpacks all of his learnings from his years at Zynga working on Farmville, Mafia Wars, & Zynga Poker, and how he’s implementing these first principles into his current NFT ventures. He also explains how Storyverse is helping bring NFTs to life through the storytelling tools it enables and why he thinks people play games and how NFTs make this reason even more compelling!

------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST APPLE: https://podcasts.apple.com/us/podcast/overpriced-jpegs/id1591954323 SPOTIFY: https://open.spotify.com/show/5G2HSDneVg8mZUQ3zUIoLX?si=6d57ee1f89184974 ------ BANKLESS SPONSOR TOOLS:

👀 POLYGON | NFTs ON LAYER 2 https://bankless.cc/Polygon

💸 UNSTOPPABLE | YOUR CRYPTO DOMAIN https://bankless.cc/Unstoppable

🌊 INDEX COOP | METAVERSE INDEX https://bankless.cc/MVI

🔷 AXIE | PLAY, EARN, TRADE https://bankless.cc/AxieInfinity

------

Topics Covered:

0:00 Intro 6:15 Justin’s Background 10:13 Zynga’s Big Innovations 18:42 Freemium NFT Games 24:06 Why People Play Games 30:00 Playco Explained 38:40 Storyverse Deep-dive 44:25 Storyverse Cannon 50:04 Partnership Learnings 1:02:58 Creator Economy $INK 1:13:55 NFT Licensing 1:20:32 Closing

------ Resources:

Justin’s Twitter https://twitter.com/jtwald

Playco https://twitter.com/playco

Storyverse https://twitter.com/storyverse_xyz

----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures

KRS 829: Ask Kelly: Delegation, Work-Life Balance, and Staying Focused