Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

How to Get Out of the 24/7 Grind and Scale Your Agency Smarter with RJ Huebert | Ep #820

Jul 30, 2025
RJ Huebert, founder of HBT Digital, shares his journey from corporate marketer to agency owner, revealing the chaotic realities of agency life. He emphasizes the importance of speed in lead generation and how it can make or break sales. Listeners learn innovative strategies for nurturing leads without overwhelming them. RJ also discusses the balance between business demands and personal well-being, advocating for health and family as top priorities. With insights on reclaiming time and creating effective systems, he inspires agency owners to scale smarter.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

RJ's Corporate to Agency Journey

  • RJ Huebert shared his transition from corporate marketing and building someone else's business to launching his own lead gen agency.
  • He also started a 5k race company for 10 years before fully focusing on digital marketing.
ADVICE

Immediate Follow-Up and Nurture

  • Follow up with leads immediately, ideally while they're still on your website.
  • Use nurture sequences that provide value without overwhelming, avoiding excessive daily emails.
ADVICE

Value-Driven Lead Nurturing

  • Use short, high-impact videos to nurture leads instead of long white papers or boring content.
  • Send valuable emails frequently to engaged contacts, but only to those who've opened recent emails to maintain domain authority.
Get the Snipd Podcast app to discover more snips from this episode
Get the app