Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent

In this episode, Matt and I cover the following topics:

• Founder-led marketing is crucial for founders and CEOs to promote their businesses and connect with their audience.
• Content creation through podcasting, newsletter writing, and posting on LinkedIn can significantly contribute to revenue growth.
• Thought leadership plays a vital role in creating engaging and impactful content.
• Measuring the ROI of content marketing efforts can be challenging but can be tracked through customer feedback and sales conversations.
• Diversification of marketing channels is important for sustainable business growth. Create engaging and relatable content on LinkedIn to build trust with your target audience.
• Use hooks, shorter sentences, and bullet points to make your posts more readable and skimmable.
• Authenticity and transparency are key in establishing a connection with your followers.
• Inviting potential customers as podcast guests can help build relationships and trust
• Evaluate your LinkedIn strategy after a few months to determine its effectiveness.

Matt's LinkedIn:  https://www.linkedin.com/in/mattwatsonkc/

Matt's Newsletter: https://startuphustlenews.com/

Full Scale: https://fullscale.io/

Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH

LinkedIn: https://www.linkedin.com/in/finnthormeier/

Website: https://www.project33.io/

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