Looking for inspiration to push through the challenges of entrepreneurship? Join us for a journey of perseverance as we explore how the words and life of Winston Churchill shaped one entrepreneur's path to success.

In this episode, Matt is joined by Mark Buchanan who shares valuable insights about the power of determination, discipline, and courage, and how to overcome the temptation to settle for mediocrity. Don't miss this inspiring episode!

Here's some of the great stuff that we cover in this show:

• Mark's diverse experiences and logical approach to problem-solving have shaped his leadership and business strategy. He enjoys consulting and coaching, focusing on empowering individuals and harmonizing their efforts to achieve business success. He believes that people are fascinating and all have unique stories and cultures.
• The biggest challenge for Mark is finding a balance between having a strong sense of self and humility, which allows him to be confident in his beliefs but also open to the perspectives of others. He acknowledges that this balance takes time and practice, and that it is important to always be open to the possibility that his beliefs and opinions may be incomplete or incorrect.
• Mark explains the concept of 4DX, which is a set of four disciplines of execution that help businesses achieve their goals. The four disciplines are painful behavior patterns that require discipline but lead to positive outcomes. The concept comes from the Franklin Covey organization famous for the Seven Habits of Highly Effective People which provides a foundational platform for 4DX.
• Most people start with good intentions, but over time, they fall back to their default ways due to lack of discipline and familiarity. To achieve above-average success, one needs phenomenal determination and courage, and mutual accountability is pivotal to staying on track. Groups of people working towards a shared vision outperform individuals working alone.
• Mark finds spending time alone in nature and photography to be energizing and centering, helping him recharge and repair. He also finds meditation and prayer helpful in reminding him of his own smallness and insignificance, which reduces stress and helps him focus on his part in a bigger picture.
• Mark is involved in starting a new fair trade company called We Are Fair Trade, which is the successor to Trade Craft in its mission. He was inspired to take on this challenge due to his involvement with Tradecraft and the importance of the fair trade mission. The new company aims to use digital opportunities to continue the mission and involve a younger audience in ethical practices.

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ABOUT MARK

Mark has had a remarkable career, spanning multiple sectors and roles. Starting as an electrical engineer, they moved on to become a leader in the charitable sector before transitioning to consulting, coaching, and founding his own company. With experience working with clients in 60 countries, he has become an expert in leadership, problem-solving, and instilling a culture of strategic execution. His passion for social responsibility and sustainability led him to found We Are Fair Trade Ltd, and he's also a Churchill fan who never gives up. When not working, he can be found on his motorbike or pursuing his other hobbies like photography.

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For complete show notes, transcript and links to our guest, check out our website: www.pushtobemore.com.