What in the World Are all luxury handbags really made in China?
Apr 21, 2025
Blythe Milligan, a supply chain expert and host of the Everything is Logistics podcast, dives into the controversial topic of luxury handbags and their manufacturing origins. She explains why many high-end products are produced in Asia, challenging consumer perceptions of value and authenticity. Blythe also unpacks the complexities of global supply chains, discussing the impact of tariffs and the counterfeit market on luxury branding. Listeners will gain insight into the intricate journey of luxury production and the factors shaping their prices.
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Luxury Bags' True Manufacturing Process
- Many viral videos claim luxury handbags are mostly made in China then labeled in Europe.
- Experts confirm some production is in China, but final assembly usually occurs in Europe per EU rules.
Manufacturing Transparency Is Limited
- There's little law requiring brands to disclose full manufacturing details.
- Brands don't highlight non-European production to maintain prestige associated with European goods.
Why Production Is Outsourced Globally
- Companies outsource to countries like China for lower labor costs and high manufacturing expertise.
- The supply chain includes sourcing materials, assembly, and transportation, sometimes spanning many countries.