👉🏼 About the Guest:

Katelyn Bourgoin (190K+ followers across Twitter and her newsletter!) is a marketer by trade and a 4X founder by choice. Her specialty is helping growth-hungry teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the "top 20 wonder women of SaaS marketing and growth."

She's run her own branding agency—reeling in clients like Target and Holiday Inn—built and sold a restaurant consulting business in under 2 years, and founded a VC-backed tech company that Inc. Magazine once called “the next LinkedIn”. Over the years, she's been featured in Forbes, Inc., USA Today, HuffPost, CBC, CTV, Bustle, and more. She writes Why We Buy newsletter covering all trends in marketing.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a SaaS product called GuestLab, and runs another podcast series called YC Founder Stories alongside hosting this one.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

👉🏼 Description:

Listen in as Sharath and Katelyn discuss discovering your ideal customers, overcoming startup failure, customer frameworks, and more!

👉🏼 Timestamps:

00:00: Episode Highlight
00:56: Shoutout to Acquire.com
03:24: Introduction to Katelyn Bourgoin – "The Customer Whisperer"
05:10: How Katelyn learned the skill of being authentic on the internet
11:38: How to overcome startup failure
17:02: Katelyn's journey to learning how customers buy
22:52: The biggest mistake founders make in customer discovery
29:24: The best framework to find your ideal customers
34:31: How to find customers for your business again and again
40:50: How to write a newsletter every week
46:30: How to differentiate yourself in marketing
51:27: Why 2024 needs your personal brand
58:03: Why investing in copywriting is the #1 skill you need
1:05:46: How to link your business actions to science
1:07:31: Outro and closing thoughts

👉🏼 Resources:

Amanda Natividad: https://undefeatedunderdogs.com/8
Have your product acquired: https://try.acquire.com/sharath/

👉🏼 Where to find Katelyn:

Twitter: https://twitter.com/KateBour
Linkedin: https://www.linkedin.com/in/katebour/
Customer Camp - The way to find your customers: https://customercamp.co/
Unignorable - Build an unignorable personal brand: https://www.demandcurve.com/unignorable
Why We Buy Newsletter: https://customercamp.co/twitter-sign-ups/
Wallet Opening Words - Make tiny copy tweaks that drive BIG sales: https://www.walletopeningwords.com/

👉🏼 Where to find Sharath:

Twitter: https://twitter.com/5harath
YouTube: https://www.youtube.com/@5harath
Website: https://5harath.com/
Newsletter: https://5harath.substack.com/

CC02 - Ingo Scheidweiler, Vorstand O'Donovan Unternehmensberatung (16.03.2020)