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The Marketer's Journey

Ep #136: How this CMO Manages Change in a High-Growth Company w/ Latané Conant, CMO at 6sense

Feb 21, 2023
Latané Conant, CMO at 6sense, discusses the challenges of managing change in a high-growth company, emphasizing the importance of staying ahead of the wave. She shares insights on hiring well and effectively communicating the company's value proposition. The podcast also dives into finding individuals with a hunger for teaching and innovation, the importance of communication in scaling a marketing team, and prioritizing personal life.
32:29

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Maintaining momentum during high-growth is crucial for companies to stay afloat and hiring should be a top priority to keep pace.
  • Communicating the company's value proposition clearly to candidates is essential for successful hiring and attracting individuals eager to learn and grow.

Deep dives

Managing Growth and Market Conditions

Latne Conan, CMO of 6 cents, discusses the significant growth of her marketing team over the past three years, going from a scrappy team of seven to over 40 marketers. Despite the challenging market conditions, Conan emphasizes the importance of maintaining a culture of hustle within the organization. She highlights the need to effectively manage growth and prioritize hiring the right people to sustain the company's trajectory.

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