Mindset Over Strategy: Why 80% of Business Success Is Psychology (+ How to Rewire Your Identity in 10 Minutes a Day) | Episode 224

Jan 26, 2026

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New year, new goals… same roadblocks? In this episode, I break down the real reason your business stalls: it's not your funnel or your content calendar, it's your psychology. When your identity says "I'm overwhelmed" or "I'm not influential," no strategy can save you. When your identity says "I own my time" and "I'm a finisher," even simple actions compound.

We'll cover:

Mindset > Strategy: Why ~80–95% of your results come from psychology, not tactics.
Identity first, habits second: How your I am statements become the ceiling—or the launchpad—of your business.
RAS 101: Train your Reticular Activating System to spot opportunity (and quit deleting it).
Do less, better: Fewer moves, the right energy, and why repetition rewires faster than novelty.
10-minute morning formula: A simple daily process to anchor your vision, elevate your state, and execute.

What you'll get

A plug-and-play 10-minute morning protocol to rewire identity
A simple "belief → evidence stack" exercise to upgrade your story
A focus filter: how to identify the few moves that move revenue
A re-listen plan (why repetition > chasing the next tactic)

Next steps

Choose 3–7 "I am" statements. Read them daily.
Track real-life proof (your "table legs") that each is true.
Pick three needle-movers and complete them before 10 a.m. for one week.
Revisit your top 1–2 transformative books/podcasts—on repeat for 30 days.

If you've got a question you want me to answer on the show, watch my IG Stories, I'm bringing back the Q&A series soon. Share this with a friend who's stuck in tactic-chasing and tag me so I can cheer you on.

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