Twenty Thousand Hertz Radio Station Jingles: 80 Years of Earworms
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Jan 22, 2025 In this discussion with Jon Wolfert, co-founder of JAM Creative Productions, listeners dive deep into the enchanting world of radio jingles. With over 50 years in the field, Jon reveals how these catchy tunes evolved from the 1900s to the modern era, reflecting societal changes and musical trends. He shares stories of iconic jingles and their role in shaping radio identities. The conversation also touches on the emotional nostalgia these earworms evoke and their enduring presence in today’s media landscape.
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KLIF's Jingle Beginnings
- Gordon McClendon's KLIF, Dallas, in 1947, began using jingles.
- They started as sponsor ads within live shows, then evolved into station IDs.
PAMS Founded
- Bill Meeks, a jingle maker at KLIF, founded PAMS in 1951.
- PAMS (Production, Advertising, Merchandising Service) became a major jingle producer.
Wolfert's Jingle Inspiration
- Jon Wolfert's interest in jingles began as a child listening to WNEW and WABC.
- Hearing the same jingles on different stations sparked his curiosity and collecting hobby.