Show Notes:

00:15: Why we recommend interactive content
1:31: What are the cons of interactive content?
2:16: If Google is building the same tools in the SERP, is it worth it?
3:44: How to think about the calculator itself, what to consider
4:25: Positive outcomes we've seen through passive link strategy
6:56: Other examples of interactive content
8:48: Why time to value is important
10:34: The repurposing codebase is beneficial
12:45: When content uses "calculator" without the calculator
13:45: How we think of bottom-funnel pages and calculators
15:30: Ideal structure for calculators
16:28: Final thoughts

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Interactive Content: Everything You Need to Know

Show Notes:

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