Timestamps:

0:00 Blake’s Introduction

03:15 What do people get wrong about Blake?

05:58 The effect of VCs suddenly knowing your domain really well.

08:15 When VCs tell businesses to focus

09:48 The effects of AI and how it changes the entire market

11:45 Market dynamics explained on the example of being a musician.

16:30 The difference between consumer vs business

20:15 The biggest B2C businesses have a B2B model. Meta, Facebook, google

22:00 Misconceptions about “product-led growth”

24:52 Hacks vs. sustainable growth to capture VCs’ interest

28:56 Going viral and how to make the unrepeatable valuable

31:10 Blake’s talent for simplification without diluting the message on different social media channels

33:53 How to make yourself stand out as a company

37:10 The bloodbath market situation and the hangover

41:20 Insecurities and the realization that we’re all a bit shit. The creators perspective, and being a board member when things go south

46:15 How we get used to “scale” and the psychology behind it

49:13 How businesses distort their accomplishments on social media

53:10 Nonobvious trends that Blake is betting on - Product-led Growth, everywhere, the fall of enterprise

Connect!

Blake’s LinkedIn: https://www.linkedin.com/in/blakebartlett/

Practice Ignition Breaks $24m Revenue, Raises $50m at $330m Valuation Helping 5,000 Accounting Firms Scale