Consulting Success Podcast
What The Research Says About Building A Successful Consulting Firm With Elizabeth Harr
Jan 22, 2024
Elizabeth Harr, Managing Partner at Hinge Marketing, discusses the importance of being a visible expert, building around your brand, and empowering your digital footprint to become a highly trusted firm. She also shares insights on leadership, the impact of online platforms on buyer decision-making, the importance of strategy for consulting firms, the challenges and rewards of leadership, and the benefits of hiring specialists on a project basis.
39:05
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Quick takeaways
- Being a visible expert and showcasing expertise through branding and marketing is crucial for building a successful consulting business.
- High-growth consulting firms prioritize technology adoption, talent acquisition and retention, and digital marketing strategies to streamline operations and generate leads.
Deep dives
The Importance of Becoming a Visible Expert in the Consulting Industry
In this podcast episode, Elizabeth Hart, the managing partner at Hinge Marketing, discusses the concept of being a visible expert in the professional services industry. A visible expert is someone who has attained high visibility for a specific area of expertise that is relevant to their industry. This visibility is essential for attracting clients and building a successful consulting business. Hart emphasizes that building expertise and showcasing it through branding and marketing is crucial for growth and profitability.
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