

What The Research Says About Building A Successful Consulting Firm With Elizabeth Harr
Jan 22, 2024
Elizabeth Harr, Managing Partner at Hinge Marketing, discusses the importance of being a visible expert, building around your brand, and empowering your digital footprint to become a highly trusted firm. She also shares insights on leadership, the impact of online platforms on buyer decision-making, the importance of strategy for consulting firms, the challenges and rewards of leadership, and the benefits of hiring specialists on a project basis.
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Visible Expertise
- A visible expert isn't just any expert; they're highly visible for specific expertise.
- This targeted visibility is crucial for professional services success, aligning with how buyers buy.
Specialization vs. Generalization
- While generalists can find success, specializing helps predictable, sustainable growth.
- Focus on a unique angle within your expertise, as buyers value specialized solutions.
Technology Adoption
- High-growth firms leverage digital proficiency, with 23% undergoing digital transformation.
- This contrasts sharply with only 6% of no-growth firms, highlighting technology's impact.