Time and Attention cover image

Time and Attention

50: Hooked on Salt, Sugar, and Fat

Apr 27, 2021
Pulitzer Prize-winning author Michael Moss explores how processed food companies manipulate flavor compounds to hook us on their products. He reveals the intricate world of synthetic flavors, the addictive nature of highly-processed foods, and the deceptive tactics used by the food industry to exploit consumer habits. Moss highlights the importance of awareness and education in making healthier food choices.
36:01

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Podcast summary created with Snipd AI

Quick takeaways

  • Processed food companies use flavor manipulation to make products addictive, exploiting our instincts for taste.
  • The processed food industry capitalizes on our desire for calorie-dense products, driving overeating and impacting health.

Deep dives

The Addictive Nature of Processed Food

Processed food can be as addictive as drugs, tapping into our basic instincts to make us want more and exploit our lack of free will. The industry uses flavor houses to create artificial flavors mimicking natural ones, enhancing the appeal of products. Companies manipulate flavors and costs to make products irresistible, affecting our consumption and control over eating habits.

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