McKinsey’s key takeaways from Mobile World Congress
Feb 28, 2024
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The podcast explores AI and 5G developments at Mobile World Congress, discussing specific applications and financial implications. It also delves into emerging trends and talent challenges in the telecom industry, highlighting the impact on global connectivity and the need for human-centric technology approaches.
Advancements in Gen AI and API innovation are shaping practical applications across sectors globally.
Industrial internet's growth highlights talent deficits and the importance of balancing tech advancements with human impact.
Deep dives
Excitement around Gen AI and API innovation at Mobile World Congress
At the Mobile World Congress in Barcelona, the most talked-about topics include the advancements in Gen AI and API innovation. The discussion has shifted from the initial excitement about AI to practical applications in various sectors like goal centers, marketing, and network performance. Operators are heavily investing in 5G infrastructure, aiming to monetize it through developer access to APIs, laying the foundation for future technologies like 6G. Notably, real-world examples in regions like Brazil and Sri Lanka showcase the global impact of these advancements.
Rise of the industrial internet and challenges in tech talent acquisition
Another emerging theme at the conference is the industrial internet's growing significance, enabling remote monitoring and operation of machinery through mobile networks. The industry faces a talent deficit, especially in areas like AI and digital innovation, prompting discussions on diversity and attracting a new generation of tech professionals. The event underscores the transformative power of technology in addressing societal challenges like loneliness and education, emphasizing the need to balance technological advancements with human impact and storytelling.
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Exploring AI and 5G Developments at Mobile World Congress
This is a special, bonus episode of The McKinsey Podcast. McKinsey Partner Ferry Grijpink joins host Roberta Fusaro from the annual Mobile World Congress in Barcelona.