REAL AF with Andy Frisella 806. Q&AF: Competing On Price, Scaling Your Company To The Next Level & Pushing Through Setbacks
Nov 4, 2024
Discover how to thrive as a luxury service against budget competitors. Learn strategic storytelling techniques to connect with customers and justify premium prices. Delve into navigating growth while maintaining a strong company culture. Explore the balance between ambition and well-being as a young entrepreneur shares insights into resilience and mental toughness. Get practical tips on public speaking and the importance of intent for better audience engagement.
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Compete on Value, Not Price
- Do not lower prices blindly but educate customers on why your luxury service is worth it.
- Craft stories and create a unique customer experience that justifies your premium pricing.
Enhance Experience To Compete
- Compete with big companies by adding bonus extras and enhancing the customer experience.
- Make customers look forward to your service to build loyalty and referrals.
Demand Growth From Your Team
- Set high standards and expect your team to level up during scaling.
- Replace those who don't grow to maintain business momentum and respect from others.