
806. Q&AF: Competing On Price, Scaling Your Company To The Next Level & Pushing Through Setbacks
REAL AF with Andy Frisella
00:00
Strategic Storytelling in Business
This chapter delves into the significance of storytelling and market positioning for businesses competing in the luxury Christmas lights sector. It discusses how effective communication and a compelling narrative can justify premium pricing, fostering customer loyalty and distinguishing small businesses from larger competitors.
Transcript
Play full episode