Grow Your Law Firm Proximity vs. Reviews: Google's Local Service Ads for Law Firms with Tanner Jones and Matt Smyers of Consultwebs
As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and our clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how we may accomplish their digital marketing goals. Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.
He was originally drawn to Consultwebs because of how we have remained a leader in the niche of legal marketing. Tanner often quotes the Canadian hockey player, Wayne Gretzky, when he says, “Skate to where the puck is going, not where it has been.” For Tanner, Consultwebs strives to do just that. He says, “I’ve always been drawn to companies with an intentional focus because it often breeds stronger results, efficiencies, and scalability.” When it comes to what sets Consultwebs apart, Tanner’s first thought is the distinctiveness of our team. “We are proud to have built one of the strongest teams in the country, ranging from licensed attorney content writers, innovative social media consultants, and award-winning designers, to expert programmers, and highly experienced search marketing consultants. We know that we are only as strong as our individual team members, and we hire accordingly.”
Tanner is a native of Waynesville, North Carolina, where he lives with his wife, daughter, and son. Aside from spending time with his family, Tanner also enjoys camping, hiking, fishing, hunting, golfing, and playing “any other competitive sport available.” However, he admits that his goal for sports has gone from “win” to “don’t get injured.”
Matt Smyers is a non-practicing attorney who brings more than 10 years of experience in the legal marketing industry to his role as a Senior Digital Advertising Advisor at Consultwebs.
Matt helps law firms and clients connect through the strategic planning and execution of digital advertising campaigns, using Google Adwords, Facebook, Bing, Yahoo and other paid online advertising opportunities.
“Law firm marketing requires a very specific set of skills and a deep understanding of the legal industry,” Matt says. “It is our commitment at Consultwebs to marketing exclusively for law firms that allows us to understand our clients so well and to deliver the results that we deliver.” What you’ll learn about in this episode: 1. Optimizing LSA Effectiveness:- Rapidly respond to calls and messages to improve user experience and enhance Google ranking.
- Focus on accumulating positive feedback on Google Business profiles while actively managing and responding to reviews.
- Use the dashboard to detect useful patterns and keywords for more accurate targeting.
- Employ the notes section for adding pertinent keywords and additional details for each lead to refine targeting.
- Gain a comprehensive understanding of various lead stages, such as 'Booked' within the LSA dashboard.
- Maintain regular activity and interactions with leads to demonstrate engagement and improve visibility.
- Evaluate the benefits of automatic bidding versus manual adjustments to optimize ad performance.
- Experiment with different budgeting strategies to discover the most cost-effective approach for your firm.
- Ensure phone calls are answered immediately to capture every opportunity.
- Enable and utilize the message function to provide swift responses to potential clients' inquiries.