

Sales and Marketing Secrets of an 8-Figure Roofing Entrepreneur
Aug 4, 2023
Lee Haight, CEO and owner of RRCA, a top 25 roofing company, discusses employee management, roofing services, and sales coaching. They also explore private equity's interest in the home service industry, improving a landscape entrepreneur's business, opportunities in the roofing industry, building a strong team, and their purpose and mission in helping others succeed.
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Love People, Use Money
- Love your people and use the money to love them.
- Don't just love the money and use the people.
Scarcity Mindset
- Scarcity-minded people are often miserable, regardless of financial success.
- They become slaves to their businesses, trapped in an identity crisis.
Private Equity's Blue-Collar Interest
- Private equity has become interested in the blue-collar industry because it's essential and sophisticated.
- COVID-19 highlighted the resilience of these businesses, revealing their systematic approach, KPIs, and BI tools.