The Top 5 Marketing Trends to Pay Attention to in 2024
Jan 9, 2024
08:40
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Discover the top marketing trends for 2024: outsourcing talent, AI-powered personalization, long-term partnerships with creators, customer experience in the age of Amazon, and efficient video marketing. Learn how these trends can impact your marketing strategies and stay ahead of the game.
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Quick takeaways
Companies will focus on efficiency and spend by outsourcing talent overseas and leveraging AI for improved productivity and content creation in 2024.
Video marketing will dominate in 2024, with the need for various forms of video content to build trust, humanize brands, and engage audiences across multiple channels.
Deep dives
Efficiency and spend
One of the major trends for 2024 is an increased focus on efficiency and spend. Companies will strive to be more profitable and make the most out of their budgets. This trend includes being more strategic in how money is allocated, exploring options like outsourcing talent overseas to cut costs, and leveraging AI to improve productivity and content creation.
Video marketing dominance
Another significant trend in 2024 is the growing dominance of video marketing. The need for video content will become essential for building trust with audiences, humanizing brands, and engaging with viewers. This trend will encompass various forms of video content, including short form videos, live streams, interactive videos, and live events, as companies strive to distribute their content across multiple channels to connect with their audience.
What are the top marketing trends to watch out for in 2024?
In this special solo pod, Daniel discusses five key trends that marketers should be aware of. From outsourcing talent overseas to leveraging AI for personalized marketing, will long-term partnerships with influencers be the future of marketing?
Plus, what lessons does Amazon have to teach the world about customer service?
Tune in to learn more about how these trends can impact your marketing strategies and stay ahead of the game.
Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS
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