Creator Lab - interviews with entrepreneurs and startup founders Alex Lieberman, Morning Brew // Building A Digital Media Empire, Growth Playbooks + A $75mil Sale
Mar 25, 2021
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Email Habit Beats Noise
- Morning Brew built a daily habit with a ~40% unique open rate by making the newsletter feel essential to readers' mornings.
- Habit-forming distribution doubled industry open rates and created a dependable top-of-funnel.
Turn Rented Attention Into Owned Customers
- Convert rented audiences (social platforms) into owned audiences (email) so you control the relationship and data.
- Then monetize the owned list with products or courses to capture value directly.
Build Content Momentum, Not Sprints
- Treat content creation like a marathon: build momentum and publish consistently to train creative muscles and audience habits.
- If you don't enjoy creating, avoid forcing a creator career because consistency becomes painful.