Hustle culture is a lie (and it's keeping you broke)

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In this video, I expose the biggest lie hustle culture sold us and reveal the three-stage framework that separates business owners who burn out from the ones who actually scale.

2 a.m., empty office, fourth energy drink. Revenue up 30%. Profit margins down 18%. I was working more, making less, and slowly suffocating under the weight of my own success.

Here's what I discovered: The entrepreneurs I knew who were actually scaling to seven and eight figures weren't grinding like I was. They had figured out something completely different. Hustle is necessary at the start, but deadly long-term. It helps you find what works, but if you keep relying on it, you'll burn out and limit your growth.

I'll walk you through the exact three-stage framework. This isn't a theory about working smarter. This is the data-driven system that shows you when to push hard and when to step back. Hustle should be a switch, not a lifestyle.

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Timestamps:

00:00 - Intro

03:27 - Stage 1: Find Your Fit

04:40 - Stage 2: Systematize Wins

06:47 - Stage 3: Lead with Strategic Pulses

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