Rob Fraser: How Outway leverage brand ambassadors for long term success

Brought to you by:

MightyScout:

Supercharge your agency with the fastest solution for Instagram & TikTok Influencer Tracking, Analytics & Reporting. Get more valuable work done for your clients without hiring more staff.

https://mightyscout.com/

And

Social Snowball:

Frictionless affiliate programs for your customers & creators.

https://socialsnowball.io/

In this week’s episode of Influencer Marketing Blueprint, Cody is joined by seasoned entrepreneur Rob Fraser, founder of Outway socks! Rob shares his experiences, challenges, and valuable insights gained over seven years in the eCommerce world. Rob and Cody discuss how affiliate  success isn't a one-size-fits-all formula, what worked for someone else may not work for your brand. The power of partnerships and ambassador programs and the importance of aligning values and authenticity. Rob places particular emphasis on the need to align decisions with your brand's values and purpose. Tune in and listen to the full episode now!

Timestamps:

[00:03:42] Former professional mountain biker, Rob Fraser, starts an athletic brand.

[00:06:15] How they leveraged influential athletes and events.

[00:11:27] Saturation marketing generates unmatched brand perception.

[00:14:05] Difficult to track event sponsorship's ROI.

[00:25:11] Bootstrap brand, raising money, using Facebook groups and human psychology incentives for promotion.

[00:29:16] Creating different tiers for affiliates for more volume.

[00:32:22] Effective referral app solves code leaks.

[00:35:45] Start small and learn before delegating.

[00:39:01] Think long term, follow your values.

[00:41:28] Learning from mistakes, no one path to success.

Cody Twitter:

⁠https://twitter.com/cody_wittick?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠

Taylor Twitter:

⁠https://twitter.com/taylorlagace?s=21&t=xmCYESA6Z2k180u_q-V2Hw⁠