The Bottom Line

Rob Fraser: How Outway leverage brand ambassadors for long term success

Aug 23, 2023

44:11

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In this week’s episode of Influencer Marketing Blueprint, Cody is joined by seasoned entrepreneur Rob Fraser, founder of Outway socks! Rob shares his experiences, challenges, and valuable insights gained over seven years in the eCommerce world. Rob and Cody discuss how affiliate success isn't a one-size-fits-all formula, what worked for someone else may not work for your brand. The power of partnerships and ambassador programs and the importance of aligning values and authenticity. Rob places particular emphasis on the need to align decisions with your brand's values and purpose. Tune in and listen to the full episode now!

Timestamps:

[00:03:42] Former professional mountain biker, Rob Fraser, starts an athletic brand.

[00:06:15] How they leveraged influential athletes and events.

[00:11:27] Saturation marketing generates unmatched brand perception.

[00:14:05] Difficult to track event sponsorship's ROI.

[00:25:11] Bootstrap brand, raising money, using Facebook groups and human psychology incentives for promotion.

[00:29:16] Creating different tiers for affiliates for more volume.

[00:32:22] Effective referral app solves code leaks.

[00:35:45] Start small and learn before delegating.

[00:39:01] Think long term, follow your values.

[00:41:28] Learning from mistakes, no one path to success.

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