Process Wins: Why the Companies That Scale Don't Feel Chaotic With Mikel Lindsaar

Mikel Lindsaar is the Founder and CEO of StoreConnect, a customer commerce platform that helps businesses unify e-commerce sales, services, and systems. As a seasoned technology entrepreneur, he founded multiple software companies, including Exec IO and reinteractive, and exited several SaaS ventures.

In this episode…

Growth doesn't just stall when the business is underwater; it stalls when everything appears to be working, yet decisions slow, complexity piles up, and momentum fades. Leaders often feel the weight before they can recognize the cause, sensing friction in meetings, handoffs, and execution. What causes companies to break, and how can founders remove barriers before they compound?

According to seasoned technology entrepreneur Mikel Lindsaar, the root issue is decision-friction, and he argues that leaders must design organizations to move decisions faster, not upward. He emphasizes replacing "maybe" with clear yes-or-no frameworks, pushing ownership closer to the work, and using simple metrics to reveal problems early. Leaders can also turn repeated questions into written guidance and coach teams to present solutions rather than just problems. These practices create speed, trust, and resilience at scale.

In this episode of the Up Arrow Podcast, William Harris chats with Mikel Lindsaar, Founder and CEO of StoreConnect, about designing organizations that scale through clarity and speed. Mikel explains why indecision kills momentum, how policies and metrics empower teams, and what founders must do personally to sustain long-term leadership effectiveness.