How G2A Became the World's Largest Digital Entertainment Marketplace with Bartosz Skwarczek

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.

Founded in 2010, they now have over 25 million users who have purchased over 100 million items.

Listen to discover:

• Bartosz’s eCommerce journey
• What a product eCommerce business can learn from a digital eCommerce business
• How G2A became the world’s largest digital entertainment marketplace
• The importance of security and the strict verification process sellers go through
• Why communicating your business values is crucial for building trust and growing your brand
• The significance of community in G2A’s growth

Key timestamps to dive straight in:

[05:14] Starting a business by grabbing the opportunities given to you.

[09:31] Ensuring the quality of sellers on the G2A marketplace.

[11:17] Strict verification process for sellers, but fast sell-through rate.

[16:20] To build your business, clearly communicate what you stand for.

[18:33] Community is essential for growth and success.

[21:46] Working with influencers to scale G2A.

[23:31] Bartosz shares his top tips.

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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