The Marketing Millennials

SPECIAL SERIES: Steal These Rapid Email Tips | Bathroom Break #49 🚽

Mar 31, 2025

Want to boost your email game? Treat every email like it's the recipient's first! Cutting out non-engaged subscribers can lead to a more involved audience. Don’t forget the secret sauce: adding read times in pre-headers could entice more clicks. Testing creative elements like emojis and innovative formats can further enhance engagement. Plus, there's a lively chat about popular reality TV shows, connecting their drama to marketing insights, making for an entertaining and enlightening listen!

15:27

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Quick takeaways

Treat each email like it's the recipient's first to ensure impactful communication and foster better subscriber relationships.

Analyze unsubscribe trends to gain insights that can refine content strategies and enhance future email engagement.

Deep dives

Every Email is a First Impression

Treating every email as if it's the first one a recipient is seeing is crucial for effective email marketing. This approach emphasizes the importance of making every communication impactful, as it contributes to building lasting impressions. Engaging content is necessary since many recipients might not have interacted with previous emails, affecting the overall open and engagement rates. This strategy helps ensure that each message is crafted with care and attention, fostering better relationships with subscribers.

Intro

2min

Engaging Email Marketing Strategies Unveiled

2min

Mastering Email Engagement

7min

The Power of Consistency in Email Marketing

2min

Reality TV Rants and Marketing Insights

3min

How do you get people to actually open emails AND engage with you?

Daniel and Jay have some tips for you to take. First, you have to treat every email like it’s the receiver’s first email ever. Unlike social, you can’t just phone it in, so you HAVE to make it good right off the bat.

Should you kick the non-engaged people off? Jay says that you should, because having a highly engaged list is better than a bigger one who doesn’t really interact with your content.

And, Daniel suggests putting read times in your pre-headers could be the secret sauce to enticing readers. Can you test read times, emojis, and other creative things in pre-headers? Absolutely.

This short ‘n sweet Bathroom Break is all about doing a little more with emails and seeing more impact. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com