Grow The Show
214 | Audience Not Growing? Fix THIS Mistake (Don't Niche Down)
Mar 18, 2025
Is niching down really the best way to grow your audience? Discover why it might actually limit your reach and how focusing on psychographics can change the game. Learn to tailor your content to address your audience's needs and aspirations, enhancing connection and engagement. Plus, explore strategies to boost interaction and streamline your production process. This small shift in approach could unlock tremendous growth opportunities for your podcast!
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Quick takeaways
- Niching down may limit podcast growth by disqualifying potential listeners, emphasizing the need to broaden audience definition for better engagement.
- Focusing on psychographics, rather than demographics, enables creators to connect deeply with audiences by addressing their specific mindset and aspirations.
Deep dives
The Misconception of Niching Down
Niching down is often seen as a valuable strategy for targeting an audience, but it can actually limit growth for business owners. Many believe that narrowing their focus to a specific demographic will yield better results, yet this approach often leads to disqualifying potential customers. When audience definition relies heavily on demographics like age or location, it restricts the reach and resonance of the content. As a result, while some may experience an initial bump in audience size, they eventually hit a ceiling that hinders long-term growth.
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